CyberBully Hotline Wins TAM Award for Bullying Prevention Materials
By Paul Langhorst Sept. 27, 2012
SchoolReach, the providers of the CyberBully Holtine, was honored with several Targeted Marketing and Advertising (TAM) awards at the St. Louis Business Marketing Association’s annual award ceremony on Tuesday.
The main award for the night, like “Best Motion Picture” at the Oscars, was the Best-in-Class award for Total Campaign, which covered all aspects of a go-to-market strategy – website, direct marketing, newsletter, blog, brochure, and supporting collateral. We are pleased to announce that the CyberBully Hotline took the top TAM award for Total Campaign – winning the coveted Best-in-Class award. In addition, as a single item, our 8-page CyberBully Hotline brochure took the Silver TAM for Best Brochure.
Our entire company was involved in the creation of the CyberBully Hotline campaign – from logo design to copy to image selection. The marketing department would post concepts on a long wall near our reception area and employees were asked to vote on various concepts until the final product was produced. We were greatly aided by our creative agency, Bloodlines Creative, on the overall creative strategy and its development.
We wish to thank all our employees, Bloodlines, and the St. Louis BMA for making the Best-in-Class TAM award possible.
Thank you St. Louis BMA and TAM!!!!