CyberBully Hotline Wins TAM Award for Bullying Prevention Materials

By Paul Langhorst            Sept. 27, 2012

SchoolReach, the providers of the CyberBully Holtine, was honored with several Targeted Marketing and Advertising (TAM) awards at the St. Louis Business Marketing Association’s annual award ceremony on Tuesday.

The main award for the night, like “Best Motion Picture” at the Oscars, was the Best-in-Class award for Total Campaign, which covered all aspects of a go-to-market strategy – website, direct marketing, newsletter, blog, brochure, and supporting collateral.  We are pleased to announce that the CyberBully Hotline took the top TAM award for Total Campaign – winning the coveted Best-in-Class award. In addition, as a single item, our 8-page CyberBully Hotline brochure took the Silver TAM for Best Brochure.

Cyberbullying prevention resource materials

Our winning materials and awards!

Our entire company was involved in the creation of the CyberBully Hotline campaign – from logo design to copy to image selection.  The marketing department would post concepts on a long wall near our reception area and employees were asked to vote on various concepts until the final product was produced. We were greatly aided by our creative agency, Bloodlines Creative, on the overall creative strategy and its development.

We wish to thank all our employees, Bloodlines, and the St. Louis BMA for making the Best-in-Class TAM award possible.

Thank you St. Louis BMA and TAM!!!!

 

Suicide in the School Community – Response and Recovery: Webinar Event

In recognition of National Bullying Awareness Month (Oct 2012), please plan on joining us for a Professional Development webinar: Suicide in the School Community: Response & Recovery.

Expert in Teen Suicide - Tina MeierOur special guest speakers are Tina Meier of the Megan Meier Foundation and suicide/ mental health expert, Scott Poland.

The webinar is set for Monday, Oct. 15th, 2012 from 10:30-11:30 AM CDT  Register for this powerful webinar here.

Since her daughter Megan’s suicide, Tina Meier has committed her life to battling bullying and cyberbullying. Tina Meier is helping school administrators across the country expand their knowledge of the impact of bullying on kids and their families.

Dr. Scott Poland is a nationally recognized expert on school crisis, youth violence, suicide intervention, self injury, school safety, threat assessment, parenting and the delivery of psychological services in schools. From Dr. Poland learn about the link between bullying and suicide; learn warning signs of suicidal behavior and thoughts; learn tips on how to speak to students and your communities about suicide; and learn best practices for dealing with the aftermath of a suicide in your school community.

Female Aggression Expert, Joyce L. Davis, Joins CyberBully Hotline as Contributor

By Paul Langhorst        Sept. 25, 2012

We would like to recognize and welcome Joyce L. Davis, M.A. to the CyberBully Hotline Female Agression Expertteam. Joyce will be providing articles and insight into the unique challenges associated with female on female bullying and aggression.  Joyce has been a dedicated teacher and counselor for more than 13 years having taught in middle schools in both Maryland and Florida. She has served on several boards of education at the secondary and tertiary levels and has participated in numerous advocacy programs that promote excellence and self-development among adolescents.

As the founder and Executive Director of Pearl Girlz, LLC., Joyce has a clearly defined goal to “celebrate the unique pearl in every girl” by providing female bullying prevention workshops and pro-social training programs that offer teen girls the necessary tools to be successful in life, to appreciate their total beauty and to be proud of their unique identity.

Bullying Prevention Partner Page Added to CyberBully Hotline Website

By Paul Langhorst                 September 1, 2012

Happy Labor Day weekend everyone!

It’s Saturday morning, 7:46 AM, and I am laboring away on the CyberBully Hotline website launching a new partner page which can be found here: http://www.cyberbullyhotline.com/partners.html.

This page currently features two of our partners, Web Wise Kids and the Megan Meier Foundation. More are in development and their logos and brief description will be added shortly. Our partners help guide and refine the services offered by the CyberBully Hotline or may offers services which can be used to augment overall bully prevention efforts. We encourage you to check them out, and check back often to see who has been added.

Don’t work too hard over the Labor Day Weekend!