CyberBully Hotline Co-Sponsors "No More Bullying" Event

St. Louis, July 12, 2012 -- Although bullying was once considered a rite of passage, parents, educators, and community leaders now see bullying as a devastating form of abuse that can have long-term effects on youthful victims. In response to this problematic issue, the CyberBully Hotline, brought to you by SchoolReach and the Missouri Center for Education Safety are co-sponsoring the "No More Bullying" special event at the St. Louis Mills Mall on August 4th from 11:30- 1:30 CST. The event, to be held at Ice Zone, is designed to be both fun and informative, bringing together nationally recognized bully prevention speakers, such as Tina Meier of the Megan Meier Foundation and Alex Boles of the Unwritten Letters Project.

The reason behind the 'No More Bullying' event was started by Emily Zimmerman, Director of Information on No More Bulling Event at St. Louis Mills Marketing for the Mills Mall after she was exposed to "Bully," a Weinstein Company movie that chronicled the lives of four teenagers dealing with chronic bullying.

"The St. Louis Mills is a destination for so many parents and kids," said Zimmerman. "It's a serious topic and we felt compelled to leverage our position within the this community and raise awareness to the growing problem of bullying and cyber and to provide information on ways parents and kids can make a positive difference."

Launched earlier this year, the CyberBully Hotline provides a two-way communications-reporting tool, which allows students to instantly leave a voicemail or text an anonymous message directly to school officials. Administrators can also reply anonymously in order to provide students the help they need to address the offensive bullying act.

In addition to the nationally recognized speakers, Radio Disney and the Radio Disney Road Crew will be on hand to entertain the audience. Attendees will be asked to sign a 'No More Bullying' pledge to stop bullying at their schools.

"As a St. Louis-based company, it was easy for SchoolReach to get involved in the event in a big way," said Paul Langhorst, Chief Marketing Officer of SchoolReach. "The 'No More Bullying' event is supportive of our mission to help school officials and students solve difficult communication challenges around the topic of bullying and cyber bullying. We are also happy to be working with the Missouri Center for Education Safety on this program, an organization with which SchoolReach has had a long-standing relationship."

For more information, go to www.simon.com/mall/Events-Details. Participants are encouraged to arrive early and to use Entry #3.